Business / Consumer Goods
Business signals: regulation, strategy, macro links, and market structure. Topic: Consumer-Goods. Updated briefs and structured summaries from curated sources.
People want to cook at home in 2026, CMO of HelloFresh Jorge Samayoa says.
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A survey of 5,000 Americans indicates that 82% believe 2026 will be the year of the kitchen, reflecting a trend towards increased home cooking. Additionally, 70% of respondents feel that cooking at home helps them decompress, while only 8% feel good when ordering food.
- A recent survey of 5,000 Americans revealed that 82% believe 2026 will be the year of the kitchen, indicating a trend towards cooking more at home
- % of respondents feel that cooking at home helps them decompress
- Only 8% of participants reported feeling good when ordering food, highlighting a preference for home cooking
- The findings suggest that home cooking is central to American life
- The speaker expresses excitement about the survey results and the opportunity to better serve home cooks